Safe Spaces Campaign Exclusive Content Library
Save The Children is a multinational NGO.
The client was launching a fund raising campaign to further develop the Safe Spaces project that was already underway. The content plan included a TV commercial that would air on 22 different channels, a bank of social collateral that would be responsible for leveraging further connection to the campaign through the 4 influencer's social channels which included cinemagraphs as well as an image library that was needed for the website, brochures and print campaign.
Through meticulous planning and clever production our team managed to execute the shoot over an extended location day and half day in-studio with the creative talent for script recording and interviews. Creating original score with impactful sound design allowed for an extra layer of emotion to be added to the commercial.
• Creative Development
+ Concept development
+ Script writing
+ Creative Direction
+ Photo Editing
+ Color Grade
+ Cinemagraph Editing
+ Video Editing
+ Original Score
+ Sound Design
The creative concept was to keep as true as possible to the stories of the children that was told - the stories are fictitious and the featured children are actors. The stories are of children that most South African's can relate to having relation to on a daily basis, whether directly, through a friend, a colleague or an employee. The influencers who all had more than 1 million following on their respective social channels were leveraged to back up the very clear plea to assist this NGO financially in continuing the work they are doing to create safe spaces for children in South Africa.
The video production took place over an extended shoot day in Alexandra Township in Sandton Johannesburg where stills and digital content were captured simultaneously. The studio shoot with the influencers was a full day in a studio in Bryanston.
- Pitching and quoting – 2 weeks
- Preproduction and production – 2,5 weeks
- Shoot – 2.5 days
- The postproduction process – 2 weeks.
22 edits of the 90 second video piece
60 lifestyle image and portrait campaign image library
4 BTS video edits of each of the influencers for their respective audiences
12 Cinemagraphs for social
Cinemagraph content was created to optimize engagement across social channels resulting in up to 15x more engagement for the client.
Behind the scenes interviews were held with the respective influencers in order to capture a candid interview of what connected them to the Safe Spaces campaign. This video was utilised on each of the respective influencer platforms to authentically connect their audience to the campaign through their influencer's heartfelt sharing session.