Sun Breaks Campaign Exclusive Content Library
Tsogo Sun is a multinational hotel, gaming, and entertainment group.
Crisp, approachable, clean lifestyle visual collateral showing families and friends having fun on holiday together at their hotels.
The client wanted their audience to feel part of the experience when engaging with the imagery on their platforms, which was taken into consideration throughout the production, planning and shoot process.
They were looking for a solution to optimize their existing spend on stock imagery.
They were also interested in seeing how they would be able to make their content more relatable to their target market to assist in getting a better conversion rate as they found that the stock pool was too generic and suspected that it would be possible to see higher conversion rates if they had more relatable content.
MWP advised on mehtods to optimize the client's seasonal campaign budget in order to come out with a library of Exclusive Content that would be able to service their marketing needs throughout the entire year for 2 years running - while adding their desired outcome of having exclusive imagery that would be perfectly relatable to their audience.
The project was affected over a 5-day shoot across 2 cities at 4 different hotels within the group as well as further holiday locations.
The casting of 14 cast members, including children, family members, young adults, and older more professional-looking models were handled by the MWP casting team across the 2 cities. A stylist team, and hair and make-up artist ensured that all the models were looking their best.
+ Photo Editing
+ Color Grade
+ Cinemagraph Editing
+ Video Editing
The concept was simple: children, families, friends and couples having fun in the sun on holiday.
Our photography, videography, and cinema graph team ensured that the best moments were captured for the client’s Exclusive Content Library utilizing Golden Hour light and creating moments with the clever use of light to add to the production value of the content library.
- Pitching and quoting – 2 weeks
- Preproduction and production – 2,5 weeks
- Shoot – 1 week
- The postproduction process of selections and editing transpired over the course of 4 weeks.
Cinemagraph content was created to optimize engagement across social channels resulting in up to 15x more engagement.